“Advertising and Society” covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures discuss theoretical frameworks and apply them to specific advertisements.
- Uses Professor O’Barr’s free open access textbook, ADTextonline.org
- Funding for course development provided by the Advertising Educational Foundation.
- Showcases Duke Libraries’ Hartman Center and its extensive digital collection on advertising.
Media & Publications:
- A Second Shot at That Class That Got Away – Duke Today (2014)
- Popular ‘Advertising and Society’ lecture turned into MOOC – The Chronicle (2014)